The mission of the North Face brand is the production of superior equipment for numerous outdoor activities, while at the same time protecting environment and furthering the global movement for nature exploration. The brand was established in California and its name symbolizes that the north face of a mountain is always the coldest and the toughest route to climb. Still, the brand originates from a San Francisco beach, where two enthusiasts opened a small shop to sell hiking equipment, which would later transform into a world-renowned giant.
Under the slogan: “Never stop exploring”, the brand sponsored those who were up for an adventure and exploration of yet undiscovered parts of the world. While it was primarily producing apparel, with its expansion, the company began producing specialized footwear and equipment as well. Always ready to innovate and discover the latest production technologies, the brand has remained the first choice for climbers, boarders, marathon runners and explorers for years.