Greece is the latest country in the Sport Vision Group portfolio. The company opened the office in 2020 and will develop concepts Sport Vision, Buzz and Tike followed by online shops.
Situated on the southern tip of the Balkan Peninsula, Greece is located at the crossroads of Europe, Asia, and Africa. The country has the and has the population of 10.7 million, the capital is Athens and the second largest city is Thessaloniki. The Aegean Sea lies to the east of the mainland, the Ionian Sea to the west, the Cretan Sea and the Mediterranean Sea to the south, Greece has the longest coastline on the Mediterranean Basin and the 11th longest coastline in the world, featuring many islands. Influential in ancient times, it's often called the cradle of Western civilization, being the birthplace of democracy, philosophy and literature, drama and the Olympic Games.
Greece is a developed country with an economy based on the service and industrial sectors. Important Greek industries include tourism and shipping. With 22 million international tourists in 2019, Greece was the 7th most visited country in the European Union and 16th in the world.