Bulgaria entered the Sport Vision portfolio in 2013. Today, the company has Sport Vision and Buzz stores in all major cities.
Bulgaria is a country situated in Southeast Europe and occupies the eastern quarter of the Balkan peninsula, being the largest country within its geographic boundaries. It is bordering Romania to the north, Serbia and North Macedonia to the west, Greece and Turkey to the south, and the Black Sea to the east. The capital and largest city is Sofia; other major cities are Plovdiv, Varna and Burgas with the population of 7.1 million. The economy of Bulgaria functions on the principles of the free market having a large private sector and a smaller public one. The strongest sectors in the economy are energy, mining, metallurgy, machine building, agriculture and tourism.