Reebok International Ltd is a world-leading designer and manufacturer of sports, fitness, lifestyle footwear, apparel and equipment.

As a global brand inspired by the American culture, Reebok is a trailblazer in the industry of sports gear and has a rich legacy in sports, training and fitness segments.

Our mission is to be the world’s best fitness brand and we believe that, through sports, we have the power to change lives, to help people be the best versions of themselves: physically, mentally and socially.

Reebok develops products, technologies and programs created to help people move and free their potential. We connect to fitness consumers wherever they are, regardless of the activity they enjoy - workouts, runs, walks, dancing or yoga.

As part of the Adidas Group, Reebok operates through numerous divisions. Reebok is the exclusive producer of CrossFit equipment and a partner of Reebok CrossFit Games, as well as the exclusive producer of Les Mills apparel.