On Thursday, July 21, the first Sport Vision store in the Czech Republic was opened on the ground floor of Nový Smíchov Shopping Centre in Prague. This way, we officially became part of another market in which we conduct business, the eleventh one. To mutual satisfaction, partnership with A3 Sport, the most famous local sports equipment chain, opened up the possibility for us to grow and expand our vision of sports beyond Balkan borders.


Located west of Prague city center, at Plzeňská 8, in one of the largest shopping centers in the Czech Republic, the new Sport Vision store offers consumers a quality range of footwear, apparel and equipment for sports and recreation produced by renowned sports brands. Basketball, running, training or outdoor fans will be able to find everything they need easily, because every corner is carefully equipped. In addition to a large selection of performance and lifestyle items for adults, there is also a diverse offer for kids of all ages. Like other Sport Vision stores, within our assortment in the newly opened retail facility in Prague you can find items from current collections of Nike, adidas, Reebok, Under Armour, New Balance, Champion, Puma, Salomon and Merrell.

From now on, athletes and all sports style lovers will be able to enjoy a unique shopping experience. According to Sport Vision Group director, Dušica Savić, the aim of this partnership is to enable further growth of the Group through additional investments and retail network expansions. She states that the focus will be on improving the e-commerce, introducing digital transformation and new brands to the market, as well as providing our customers with a superior user experience. “Also, company will operate in an ethical and sustainable manner and will deal with environmental and social impacts with a full understanding of responsibility towards the community” - company's director pointed out.


A3 Sport and Sport Vision look forward to achieving their common goal, believing that local customers will benefit most from this partnership, primarily through a better offer and assortment, as well as a superior shopping experience in stores and online.


Business hours of new Sport Vision retail shop in Nový Smíchov Shopping Centre in Prague are 9AM to 9PM on work days.


Sport Vision Team