The local sporting goods chain A3 Sport, and retail sport leader in Southeast Europe, Sport Vision Group, announced that they have entered into agreement for a long-term partnership through acquisition model, that is expected to accelerate growth and bring mutual benefit to both sides.

Sport Vision Group is a sporting goods industry leader, now operating in 12 countries – Romania, Bulgaria, Greece, Slovenia, Croatia, Bosnia and Herzegovina, Serbia, Montenegro, North Macedonia, Albania, Czech and Slovakia, with more than 530 stores across the region and headquarters in Belgrade, Serbia. The company employees 6000 people and makes more than 700 million Euro net revenue. It is a strategic partner with leading sport brands such as Nike, Adidas, North Face, Asics, Columbia, Salomon, Under Armour and others, and a key account for more than 50 sport brands. Sport Vision Group is a modern company characterized by flexibility, professionalism, and dynamic development strategy.

“The aim of the partnership is to enable further growth of the Group through additional investments and expansion of the retail network“, stated the Sport Vision Group CEO, Mrs. Dusica Savic. She added that “Our focuses will also be on upgrading the e-Commerce business, introducing digital transformation and new brands to the market, and providing our customers with premium consumer experience. In addition, the company will operate in an ethical and sustainable way and will deal with environmental and social impacts with full understanding of the responsibility towards the community,” emphasized the Company CEO, Mrs. Savic.

The Company plan is to rebrand A3 Sport stores into Sport Vision multibrand concept in the next period in the markets of Czechia and Slovakia, and to introduce Buzz Sneaker Station concept, a unique destination for all sneaker enthusiasts. The company’s mission is to be a retail leader, always inspiring and actively connected to its consumers, clients, and partners, through a unique retail experience and product design, bringing added value to consumer’s lifestyles.

A3 Sport and Sport Vision are looking forward to fulfilling their mutual vision together, hoping that the biggest benefit of this partnership will be for local consumers, who will now have the possibility for a premium shopping experience in stores and online.