We are the Sport Vision Group

From its foundation in 1996, Sport Vision focused on expanding, first to the markets in the Balkans and then to European Union, striving to be the consumers’ first choice, to meet their needs, to provide them the best possible experience, to inspire and innovate.

Present throughout the Balkans countries, Sport Vision’s retail network, with different store concepts, offers globally renowned sports brands, adapted to the needs of professional athletes, recreational athletes, enthusiasts and all those who consider an active lifestyle and comfort a part of their everyday life and style.

In an effort to respond to the needs of our consumers, we developed different concepts, intended for those who consider sports their way of life, collectors and sneakers aficionados, those who consider athletic apparel pieces an integral part of their everyday wardrobe, for runners and for all those who are looking for high quality sports equipment for their entire family.

Sport Vision, as a leading retail chain in the region, has strategic partnership with Nike, New Balance, North Face and Helly Hansen, adidas, Reebok, Under Armour, Converse, Colmar, Timberland... Sport Vision has its own License department with licensed and distribution rights for Champion, Umbro, Lotto, Ellesse and many others.